Going Down the Rabbit Hole
Want to get involved?
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Want to get involved? 〰️
Learning about The Downtown Chula Vista Association & the PBID
The Downtown Chula Vista Association operates as a 501(c)3 non-for-profit organization and currently administers the Property & Business Improvement District, or PBID, & Business Improvement District or, BID.
Disclaimer: Everything on this site is for educational purposes only. I have uploaded and/or linked corroborating documents to my findings and statements. As hard as I may try to maintain the highest level of accuracy, I can (and will) make mistakes. If you find any inaccuracies, contact me.
Why is this important?
The PBID is currently up for renewal by the City Council. New City America acting on behalf of DCVA is requesting a 20 year district plan, with a 7% max increase for assessment fees per year. Essentially, whatever is written in this management plan is what DCVA must abide by for the next decade and the City Council is the only body with authority to hold this group accountable. This is our opportunity to create a management plan that actually invests back to the district as it was meant to do, without any outside influence.
Editor’s Note:
I am currently still working on the website. I will be uploading the documentation, summarizing City Council Meetings, DCVA Board Meetings, as well continuing to research their past financial records. I appreciate the patience and support.
-Steph 9/1/26
What you should know
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Is asking for a 20-year district plan that would give them the authority to enact higher assessment dues with little to know representation of business owners. Their bylaws indicate there are no members and board selection is based on a nomination process - that the board nominates and approves.
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New City America is a consulting company currently supporting DCVA to manage and administer the PBID & BID. Per their newed contract and detailed board meetings, they hold a $192,000 contract with DCVA, and are eligible for additional compensation of non-assessment funds per Board of Director Approval, specifically tied to performance and additional revenue NCA brings to DCVA. Additionally, the DCVA bylaws stipulate there can be two additional non-voting members titled Executive Director and District Manager that are eligible for additional compensation. Both of these titles are for New City America staff, Marco Li Mandri and Dominic Li Mandri.
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The City of Chula Vista is considering replacing the existing Property-BasedImprovement District (PBID), which is set to expire on December 31, 2026, with a new Downtown Community Benefit Districting lasting 20 years from 2027 through 2046.
Red Flag #1 - 20 years is a very long commitment, making governance, accountability and spending structure even more important. Right now, DCVA and New City America have a lot of discrepancies.
Red Flag #2 - Assessments can increase by 7% - This creates a substantial amount property owners could be assessed, ultimately passing down the increase to their lease holders. And this increases will be determined by a board the effected community can’t vote, locking this in for two decades..